Nine of Instagram’s Biggest Social Media Influencers

Instagram has developed into a global social media standard since its launch more than ten years ago, helped along by its connection to Facebook. But it’s crucial to understand how to use your skills to stand out from the crowd and become a must-click, so it’s not enough to know the ideal days and times to post on Instagram.

Due to their massive followings, users of this social media network have either become instant celebrities or full-fledged companies. These individuals and companies eventually break into their league and are referred to as “influencers” or “social media influencers.” With the introduction of TikTok, a platform that has been touted as a game changer in social media due to its reach, functionality, and shareability, the phrase has acquired a new meaning.


Each Instagram influencer listed below can be an example of how a company can establish its brand and sustain itself.

A Social Media Influencer Is Who?

A social media influencer is a person with a significant following, access to a large audience, and the ability to persuade others to follow their advice. When done correctly, influencer marketing quickly becomes a crucial weapon in a company’s toolbox.


Influencers can inspire others to broaden their social networks since they have the resources and legitimacy to draw in new followers continuously. They can take on many forms, from bloggers to celebrities to internet business owners, and they might target a particular niche to gain universal recognition.

As photographs or brief films, Instagram’s content is simple to consume. It encourages peer-to-peer sharing, enabling marketers to use storytelling through Stories to expand their target audience reach. They can engage with the followers of their followers who share their material, expanding their reach beyond just their followers. They frequently participate in sponsored posts; as a result, enabling them to receive payment for the content they post on Instagram.

Instagram influencers can significantly affect brand awareness because they receive more social engagement than the advertising business’s account. Since its creation, there have been a staggering 6.12 million brand-sponsored influencer posts on the platform, up from 1.26 million in 2016.


An influencer can operate in various industries and use postings, stories, and clips to establish a reputation over time. They might be an effective marketing tool if their audience and content align with what you want to advertise or what your company advocates. Partnering with an influencer offers up new opportunities for your company, and many firms now use KPIs to track the success of their influencer marketing initiatives.

You should consider following these nine people on Instagram if you’re a marketer or social media pro who wants to succeed.

1. Addison Rae

Addison Rae is the lady to follow if you’ve ever considered becoming an online star with the potential to land a TV deal. She gained fame for her lip sync videos when they debuted on TikTok. Her popularity, along with her 38.7 million Instagram followers for her beauty-related posts, helped her land a Netflix show and released a debut single. She gained notoriety with an interested audience thanks to her friendship with Kourtney Kardashian, another significant Instagram influencer.


Best advice: Posting content that Addison Rae is talented at and comfortable with is the key to her success. To generate posts that represent your brand’s personality, look at your strengths to determine what material works best.

2. Huda Beauty/Huda Kattan

One of the most well-known beauty professionals in the world, the makeup artist from Oklahoma, has a significant social media following. She began as a blogger and developed her Instagram profile, @hudabeauty, so the makeup tutorials she posts have helped her garner 49 million followers.


Instagram is the best platform for promoting your business if you are in the cosmetics and beauty industry. After all, Instagram is all about pictures, and looks are a big part of beauty. Take Glossier, a cutting-edge beauty company that makes excellent use of user-generated content on Instagram as its primary social media platform. Additionally, with 10.8 million Instagram followers, Rihanna’s Fenty Beauty business, which aims to offer makeup for “all skin tones,” has made its founder a millionaire.

Huda’s ability to set trends, share evaluations, demonstrate flawless makeup applications, and write how-to articles have contributed to her popularity. She now has a beauty brand of her own, and her profile is crammed with videos of individuals doing makeup, product endorsements, sporadic fashion tips, and more.


Best practice: On Instagram, how-to videos and reviews are ubiquitous and likely to be shared and re-posted by followers. To engage and expand your Instagram following, consider if this format could be helpful for you or your business.


3. Khaby Lame

  A former Italian manufacturing worker is rapidly ascending the Instagram influencer rankings. Khaby Lame initially turned to TikTok to post creative material after losing his work due to the coronavirus pandemic. He discovered his voice on Instagram and now has 35.7 million followers.


His formula for success on Instagram? With the help of his amusing facial expressions and sarcasm, he takes life hacks and creates videos that demonstrate his emotions! In his most well-known video, he proves a problematic knife-peeling technique before quickly and easily peeling the same banana. Images of his girlfriend and pals can be found in other posts.


    Best advice: Lame’s success is primarily due to his honesty (much like two chocolate companies did for Easter!). He may not have the same output level as some of the top Instagram influencers, but his charm and wit make up for it.

  1. Kayla Itsines

Itsines is an Australian personal trainer, author, and businesswoman with over 13 million followers. She frequently shares nutrition advice, workout videos, and inspiring words on her page. She is a co-founder of Sweat and the creator of High Impact, a 28-minute workout programme for women to improve their fitness and strength. High Impact was formerly known as Bikini Body Guides.


Top tip: During the Covid-19 pandemic, fitness is an exceedingly feasible business to advertise on social media because diet plans and workout videos are simple to follow. Social media results can only inspire you to work toward your fitness objectives. Use Instagram to increase your clientele and demonstrate the value of your goods or services.

  1. Selena Gomez

   Gomez is a fantastic celebrity influencer. She used to have the most followers on Instagram before celebrities like “The Rock” and Cristiano Ronaldo overtook her. The Grammy-winning singer, who has more than 249 million followers, frequently uses her social media accounts to support charity causes, including her campaign against human trafficking, for women’s rights and saving children from violence. She uploads numerous intimate photographs and videos in addition to the blatant professional plugs to engage with her enormous fan base.


Top tip: Being famous can help you become a social media influencer, but Gomez shows that if you want to succeed on Instagram, you need to have a genuine or personal touch and interact with your followers.

  1. Kylie Jenner

Thanks to her 252 million followers, Kylie Jenner has become a significant influencer. She displays her modelling, socialite status, and beauty empire through her Instagram photos because she is a multifaceted woman. She also earns a lot of money from sponsored posts and previously held the Instagram post record until an egg surpassed it! Among this illustrious group of social media influencers, no small accomplishment!


Jenner is one of the tops paid Instagram influencers, earning almost a million dollars for every sponsored Instagram post, according to Hopper HQ’s Instagram Rich List.

Top tip: Jenner always flaunts her newest cosmetics kits and promotes her brand of beauty items. Showing the faces behind your brand utilising or showcasing your things might be beneficial for your company. Taking a social media marketing course can help you discover new abilities and strategies that will help you do this.

  1. Cristiano Ronaldo

Juventus’s five-time Ballon d’Or winner and megastar soccer player have the most social media following worldwide. The highest-paid Instagram influencer is Ronaldo, who earns $1.6 million for each sponsored post. Several sponsored posts and his paid partnerships, from Nike to his underwear line, are visible to his 318 million followers. He also posts other game and training updates and pictures of his family. The world will undoubtedly follow Ronaldo wherever he goes.


Best practise: Ronaldo frequently publishes on Instagram, which he excels at. He continually updates his life to keep his followers interested in his stuff.

  1. Zach King

Zach King is a well-known internet personality, illusionist, and filmmaker who gained popularity through his vlogs and other videos. Thanks to his inspiring stories and “magic vines” that make people smile, King has amassed over 24 million followers. He shares weird, humorous, and other entertaining videos. His posts are meant to make you grin or chuckle, which will help you deal with the stresses of daily life.


Best advice: Zach King rules the field of casual content. People desire to see humorous and upbeat stuff in their feeds. Consider posting an occasional meme or comment about your company, demonstrating the lighter side of you and your company.

  1. Nike

The company that consistently stays one step ahead of the curve and dominates Instagram is none other than Nike. Nike, which boasts 168 million fans, benefits from its affiliation with athletes and teams. The posts from the company highlight the inspirational and show athletes wearing Nike apparel, like Rafael Nadal and Cristiano Ronaldo. Nike also uses the platform to pique customers’ interest in the debut of new products.

Best practice: You don’t need to be famous or even a natural person to have an influence on Instagram. Give your company a personality that stands for something, such as “JUST DO IT,” and watch your following count rise!

Take advice from leaders in your industry.

Every Instagram influencer uses a personal touch, regular updating, and brand awareness to entice consumers. You need to be well-rounded on Instagram and learn from the influencers mentioned above and those at the top in your field if you want to become a great social media marketer.


The Digital Marketing Institute can provide the necessary resources to shape the industry. Sign up right away for our social media course.


Become a certified Social Media Marketing Specialist to gain the knowledge of the tools and technologies required to tackle the issues of today and tomorrow on Instagram. To get started, download a brochure right away!


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